The ultimate question that it must always boil down to is this… “What is my Customer Acquisition Cost and how does it measure against my Customers Lifetime Value?”. Surprisingly there is a large number of business owners who do not...

How do you get the best return on your advertising dollars? This is a question that marketers have been asking for decades. The answer is actually quite simple,  spend the most money advertising to those who have the highest probability of converting into a sale....

The shift from traditional to digital media consumption isn’t something that “is” going to happen, it has already happened and is growing exponentially faster each day. In order to reach me or people like me with your marketing and advertising, you need to do so using the mediums that I consume, via digital marketing....

“Friends of” lets you target people who are friends of people who already like your page, who have already engaged with your business somehow, or are even your customers already. It is a hyper-targeting feature that is highly successful and lets you find your very own moshpit of Norwegian Death Metal fans without throwing money at diluted marketing attempts....

Image ads and carousel ads are the most common type of image based Facebook ads. Here is a quick guide to Facebook ad image sizes and specifications.Other ad types include video, collection, slideshow, canvas, lead generation, offers, post engagement, event responses and page likes. ...

We often get asked about what is the difference between remarketing and retargeting. Today in 2018 remarketing and retargeting are used interchangeably (thanks to Google), so they refer to the same thing now....

**New feature alert**Facebook Business Manager now has a new option to optimise for 'increase landing page views'. How does this differ from the other 'link clicks' option? read on...