Image ads and carousel ads are the most common type of image based Facebook ads. Here is a quick guide to Facebook ad image sizes and specifications. Other ad types include video, collection, slideshow, canvas, lead generation, offers, post engagement, event responses and page likes. ...

We often get asked about what is the difference between remarketing and retargeting. Today in 2018 remarketing and retargeting are used interchangeably (thanks to Google), so they refer to the same thing now....

**New feature alert** Facebook Business Manager now has a new option to optimise for 'increase landing page views'. How does this differ from the other 'link clicks' option? read on...

92% of social marketers are using Facebook for advertising. And chances are, your organization already have a Facebook page as we speak. If so, then you’re one of the 30 million global business pages on Facebook. Get the advantage of having 1.39 billion active users by publishing your next Facebook advertisement. Worry not – we’re not asking for a four-year graphic designing course...

The best headlines include a “Power Phrase, a Prime Benefit, and an Enabler Phrase” We always get asked what the most powerful headlines and copy are for Facebook and Instagram ads and posts. Here is a powerful cheatsheet for your next campaign....

Let's talk Christmas, what happens to your sales over the 'quiet period' and Why Your Facebook Ads Should Run Over Christmas. We traditionally get a lot of clients ringing up and wanting to put their advertising on ice for the 'quite' December period. They believe that over this time, customers are just not looking for their products or services and that...

We all know Facebook. And chances are, you also own a Facebook Profile in which you regularly check. If so, then you’re one of the 1.79 billion monthly active Facebook Users. You must have also noticed the sudden rise of video content flooding Facebook if you check your News Feed daily like the other 1.18 billion users....