Businesses can stop posting on Facebook if they aren’t spending any money

Remember, Facebook is a pay to play platform

So there has been a heap of talk over the last few days about Facebook’s announced changes.

Well…this might hold the answer to the riddle that a LOT of people have been trying to solve…direct from Facebook:

A 2,300 word article and buried 3 quarters the way down the page are the only 15 words that we need to focus on.

The Question: When you talk about video, does that apply to advertisers as well?

The “15 Word” Answer: Ads is a separate system. So in terms of this ranking change, it doesn’t apply.

Takeaway: Businesses can stop posting on Facebook if they aren’t spending any money!

IMO: This is nothing but an inventory play. Which means it’s going to be great for advertisers.

https://www.wired.com/story/facebooks-adam-mosseri-on-why-youll-see-less-video-more-from-friends



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Get your copy of our eleven digital marketing mistakes to avoid report and find out how much money you are leaving on the table.