These interactive video commercials that may or may not have caught your attention (depending on how well executed the content is) are called Facebook Video Ads.

Marketers are beginning to use the format with quick statistical back-ups that prove how videos convert.

In fact, Adobe released a statement that shoppers who view videos are 1.81 times more likely to purchase vs. non-video viewers.

So… What are Facebook Video Ads?

Facebook Video Ads is one of the 9 Ad Types Facebook is currently practising. In the most basic sense, it is a section in which instead of texts or images, you are required to send in a video to upload to Facebook’s own video player.

Meta-data such as the Video Description, thumbnail, budget, and target audience are customizable to further maximize the Ad’s capabilities in reaching your goal.

So if you’re looking for a strategy that works to convert website visitors, push leads down the marketing funnel, and to maximize your engagement across 1.18 billion active users daily, then Facebook Video may be the perfect ad platform.

“Video posts have 135% greater organic reach than photo posts.”

Videos, in general, have a relatively higher reach than another current medium available.

To further optimize the platform, Facebook has run tons of experiments and is currently working on a dedicated video feed where people can browse different video channels shared by friends and other themes.

Video has become a critical component of Facebook and Marketers alike.

In fact, Facebook COO Sheryl Sandberg said that 1.5 million small and medium-sized businesses shared videos in September, shooting the average ad revenue per user to 50% this year in the US alone.