Let's talk Christmas, what happens to your sales over the 'quiet period' and Why Your Facebook Ads Should Run Over Christmas. We traditionally get a lot of clients ringing up and wanting to put their advertising on ice for the 'quite' December period. They believe that over this time, customers are just not looking for their products or services and that...

We all know Facebook. And chances are, you also own a Facebook Profile in which you regularly check. If so, then you’re one of the 1.79 billion monthly active Facebook Users. You must have also noticed the sudden rise of video content flooding Facebook if you check your News Feed daily like the other 1.18 billion users....

Back in June, Instagram released a small but very meaningful update with its platform - specifically for Influencer Marketers. The “Paid Partnership with” tag has recently been rolling out to more and more Instagram users, taking the place of the late #ad tags. Many marketers considered this small detail being a big game changer. Specifically for Influencer Generated Content (IGC) marketing. The Reason...

If you’ve been tuning in with our blog post, you’ve probably considered – or maybe already added to your strategy the Facebook Marketing. Mostly we’ve talked about Facebook Video Marketing: how effective it can be and how it can ultimately boost your brand, 100% guaranteed with the right marketing formula. Facebook continues to become more and more granular as it progresses, even...

Last month, Facebook announced its update to start ranking faster loading webpages higher on its News Feed. This is to increase the traffic distribution of links to fast loading web pages -- which will relatively roll a negative impact to slower loading web pages and sites. The coming update will dive deeper into a published web page: consider its loading time and...

What's a Facebook Pixel? A pixel is basically a string of codes created by Facebook to be inserted within website pages. It records the user addresses going in and out of each page, allowing marketers to retarget on these leads.  Example: we run an ad campaign outside Facebook (let’s say on Google’s search results or on YouTube redirecting to our landing page). The...